Speaking topics

Wix, Web Design and Start Scrappy Talks

Karl is a marketing speaker and business keynote speaker, and one of only 3 Wix Leaders in the UK (19 worldwide), speaking to conference, meetup and community audiences on Wix, web design and starting scrappy. Book Karl for a 10, 20 or 30 minute slot.

Karl Cowell speaking at Ideas Fest, Champneys, Tring
On stage at Ideas Fest, Champneys, Tring

Wix

Wix is often written off as a hobbyist tool. Karl makes the case for treating it as a serious platform: Wix Studio, Wix Headless, CMS-driven sites and the kind of setup that scales with a growing business rather than getting rebuilt every two years.

Good for: web design and marketing conferences, Wix community events, small business audiences evaluating platforms.

Web design

A website that looks good and a website that works are not the same thing. Karl talks about building sites that convert: structure, copy and calls to action that pull in the same direction, and why "is a website worth it in 2026?" is still worth asking properly.

Good for: small business audiences, marketing meetups, founder communities.

Start Scrappy

Scrappy beats perfect. This talk is for founders on the brink of starting up who are worried about money, time and where to spend their effort first. You don't need a £5,000 WordPress website: a free Wix site can move you forward, alongside tools like HelpBnk to help you build it.

Good for: pre-launch founders, startup incubators, entrepreneurship programmes, students.

Ask me about

Also speaks on

These haven't been shaped into standalone talks yet, but Karl's happy to build a session around your audience if one of these fits better than the topics above.

  • Marketing for small business
  • Local SEO
  • DIY website builders
  • Our business journey
  • Wix Editor
  • Wix Studio
  • Wix SEO

Beyond Wix

A marketing speaker with a real business story

Karl isn't just a platform specialist brought in to talk about software. Before The Wix Guys, he and Joe Bennett ran a construction-sector marketing agency, and learned the hard way that a campaign working too well can cost you the client. As a marketing speaker and business keynote speaker, Karl draws on that experience directly: what actually drives growth for a small business, why the obvious metrics can be misleading, and how starting scrappy beats waiting for a perfect plan. It's a business keynote grounded in a real pivot, not a slide deck of theory.

Karl Cowell on stage at The Marketing Meetup, Ashford
On stage at The Marketing Meetup, Ashford

Formats

Ways to book Karl

Solo talk

A standalone 10, 20 or 30 minute session on any of the topics above.

Duo talk

Alongside his co-founder Joe Bennett, as a double act, practical content with a bit more energy on stage.

Panels

Happy to join a panel discussion on Wix, web design or starting scrappy.

Workshops

A more hands-on, longer-format session for audiences who want to leave with something built, not just notes.

Podcast guest

Happy to come on as a guest to talk Wix, web design or starting scrappy, remote or in person.

Webinar / online masterclass

Live online sessions, Q&A or a structured masterclass, like the webinar Karl ran for HelpBnk.

Book Karl for one of these